Porn star Sweetie Fox is known for all kinds of gamer cosplay. She’s performed as a sex-hungry vault dweller from Fallout, as Lara Croft “The Dick Rider.” On Pornhub, one of the platforms where she uploads content, her character videos do massive numbers. (One of her more popular vids netted 12 million views).
But Fox is also a miner—the term for someone who plays Minecraft—and in September, she posted a video of herself playing the game fully clothed. In less than a month, it has surpassed 1 million views on the site.
It’s the kind of content Pornhub is betting its future on. Starting this month, the adult entertainment site is inviting performers to earn new viewers from gaming, cooking, podcasting—or basically anything that doesn’t involve sex.
Ever wanted to learn what “physics-informed neural networks” are from Zara Dar, or what Jenna Starr likes to cook for dinner? (Steak and potatoes, by the way.) According to insights from the company, interest in safe-for-work content is blowing up on the platform. Podcast and gaming categories rose triple digits in 2025—podcasts alone spiked 327 percent—as did searches for “SFW,” which were up 114 percent.
Alex Kekesi, vice president of brand and community at Pornhub, believes these categories are gaining traction because viewers want to get to know performers beyond their adult roles. Nonexplicit content—which Kekesi says isn’t intended to replace X-rated videos on the site but rather complement creators’ existing content libraries—will be featured across video pages, search results, recommendations, and Pornhub’s various categories, in addition to Shorties , its scrollable vertical video feed.
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