In 2023, Pulkit Chhabra was pitching an ecommerce analytics product to a consumer brand founder when the conversation took an unexpected turn. If Nuvr’s software could identify what was going wrong, the founder asked, why didn’t Chhabra’s team simply run the business? Chhabra did not have a good answer.

That conversation pushed Nuvr away from selling software and towards managing ecommerce and quick-commerce operations for brands. The Bengaluru-based company calls itself an ecommerce and quick-commerce “growth accelerator”, working across pricing, advertising, inventory planning, catalogues, supply chains and relationships with online platforms.

More than three years later, Nuvr says it manages over Rs 1,200 crore in online sales for partner brands. That is not Nuvr’s revenue. The company calls the metric revenue under management, or RUM, borrowing from the asset management industry’s use of assets under management.

Nuvr says its RUM has increased from around Rs 125 crore in its first year and is targeting approximately Rs 1,800 crore by the end of FY27. The company itself crossed $1 million in revenue in FY26 and is on track to roughly double that in FY27, according to Chhabra. He says Nuvr is bootstrapped and profitable, though it does not disclose margins publicly.

Chhabra had spent several years building consumer businesses and operating marketplace brands before starting Nuvr. He initially planned to turn that experience into software and took the SaaS proposition into Antler’s residency programme. Conversations with brands, however, changed his mind.

Many established consumer companies understood manufacturing and offline distribution, but ecommerce required them to manage changing prices, advertising and inventory across fulfilment centres and dark stores.

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