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Jensen Huang’s ‘Digital Brains’ Rant Is… Concerning

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Jensen Huang’s ‘Digital Brains’ Rant Is… Concerning

What would you like your future job to be: building brains, or building brains to go into the products that your company ships? Choose wisely, especially if you’re in Germany, because according to a bizarre vision of the future just shared by the CEO of the world’s most valuable company, these two nonsensical options are the essence of some kind of dichotomy that companies—German companies at least—will soon face. Or something like that? Honestly it’s not at all clear.

As part of the Invest in Germany Summit on Monday, Nvidia CEO Jensen Huang was speaking to—who else?—the Chancellor of Germany Friedrich Merz in the former Berlin power station known as Kraftwerk Berlin. The host of the event asked Huang to share a vision of the future of manufacturing.

Huang gamely opened up his third eye, and below is a transcript of what the Chip Lord blurted out:

“Every single company in the future will have two factories: the factory that is real, and the factory that is digital, and the factory that is digital will be so real that it might as well be real. If it manifests itself when you create the digital twin of your company—of your car company—that digital twin might as well be real. And so in the future, I believe that most people here in Germany will mostly work inside a digital twin of their company. They will build digital cars. Those cars will have digital brains. The manufacturing—the factories—will have digital, of course artificial intelligence, robots, building inside a robotic factory, building cars that will be robotic.


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