Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.

Google is expanding direct checkout powered by the Universal Commerce Protocol (UCP) to shoppers in Canada across AI Mode in Google Search and the Gemini app.

Sabrina Geremia, Vice President and Country Managing Director at Google Canada, announced the rollout on November 4, 2026.

The feature allows Canadian shoppers to purchase directly from eligible retailers while researching products on Google’s AI surfaces.

Google also announced plans to bring simplified UCP integration directly into Merchant Center starting next year.

Here’s what’s changing with the Canadian rollout, how the checkout flow works, and what retailers managing Merchant Center feeds should prepare for.

According to Google, the initial Canadian launch includes four partners and merchant groups:

These partnerships allow Canadian shoppers to complete purchases inside AI Mode in Google Search and the Gemini app without leaving the conversation.

During checkout, shoppers pay with Google Pay using the payment methods and shipping details saved in Google Wallet.

Google says retailers remain the seller of record and can customize the integration to fit their business needs.

In the coming months, Google plans to work with retailers to add more capabilities to the checkout experience, such as applying loyalty rewards.

For retailers outside the initial launch group, broader access is tied to an upcoming Merchant Center update.

Starting next year, Google says it will make simplified UCP integration available directly inside Merchant Center.

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