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Bluesky Gets a Midterms Bump, Ships Pronouns-in-Bios Feature

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Bluesky Gets a Midterms Bump, Ships Pronouns-in-Bios Feature

New York Times opinion writer Carlos Lozada said on Wednesday after the Democratic triumph in the midterms the previous night, “I think Democrats across the board got A.O.C.’s memo: Woke 1 was crazy. We’re focusing on economic populism.” That does indeed seem like one popular mainstream media narrative. It may not resonate, however, if you’ve been on Bluesky for the past two days.

Bluesky is a social media platform where the trappings of old-fashioned wokeness were never actually shunted away amid the 2024 “vibe shift,” and in fact they sometimes seem like the coin of the realm for the site’s leadership. CEO Toni Schneider says the platform is suddenly “seeing a wave of new people joining and old friends coming back.”

It's been pretty incredible to watch the response to the midterm elections on Bluesky. Posts and likes doubled yesterday, and we're seeing a wave of new people joining and old friends coming back.

If the idea of a Musk-free alternative to X sounds appealing, you’ll probably like Bluesky, and if it doesn’t, it’s likely not for you. As Elon Musk settled into his ownership of what was at the time known as Twitter, Bluesky came on the scene as a small, decentralized Twitter clone, conceived in part by Twitter co-founder Jack Dorsey. Some former Twitter users critical of Musk fled to Bluesky in 2023, but it really saw its user numbers climb in the aftermath of the 2024 re-election of Donald Trump.

In between big cultural moments for liberals and leftists, Bluesky has a dedicated base of users who post on it every day.


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