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Gen Alpha has a surprisingly optimistic outlook on dating

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Gen Alpha has a surprisingly optimistic outlook on dating

Gen Z is just about ready to give up on dating. They’re over dating apps. They’re dealing with burnout. They’re not hooking up. Now, the oldest members of Gen Alpha, born between 2010 and 2024, are in their teens and starting to develop crushes and go on their first dates. Are they destined for the same dating struggles?

Though they can’t use dating apps until they’re 18, Match Group decided to take an early look at Gen Alpha’s attitudes and expectations around dating. The company surveyed 823 nationally representative U.S. teens between 13 and 15, building on an earlier qualitative phase of one-on-one interviews and focus groups with 14- to 19-year-olds. The early signs suggest the youngest generation is already getting butterflies.

Only 20% of Gen Alpha teens have been in a relationship so far, but they’re showing interest in real connections and optimism about what relationships could eventually become. “It’s fun to be 13 to 15, and the entire world looks ahead of you,” Chine Mmegwa, head of strategy and corporate development and operations at Match Group, tells Fast Company. “That sense of optimism has returned for this generation, which we hadn’t seen in our Gen Z data.”

At the same age, many members of Gen Z were isolated from friends and peers by a global pandemic, leaving them struggling with loneliness and basic dating skills. “Gen Z data came in [on] the back of COVID,” says Mmegwa.



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