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Facebook faces billions in penalties as New Mexico privacy trial goes to jury
New Mexico has urged jurors to hold Facebook liable for privacy violations linked to the Cambridge Analytica scandal, with the state seeking up to $5,000 per violation.
Attorneys representing New Mexico accused Facebook of deceiving users about privacy protections on the social media platform and encouraged jurors during closing arguments Wednesday to find the company liable for thousands of violations of state law. Jurors heard two weeks of evidence and must now decide whether Facebook violated the state's Unfair Practices Act and if so, how many times. It would then be up to the judge to determine how much the company would pay per violation. New Mexico is the only state that has taken the data breach claims to trial as part of its go-it-alone approach to press for more accountability from Meta, which owns Facebook and Instagram. Earlier this year 48 states reached a landmark settlement with Meta that addressed child safety concerns and privacy issues surrounding the same data breach.
New Mexico is seeking the maximum civil penalties, up to $5,000 per violation, and an injunction to halt future breaches of user data. The case centers on accusations that Facebook failed to protect users from a third-party personality quiz that harvested data from roughly 87 million profiles and sold it to a political consulting firm, Cambridge Analytica, to generate targeted ads. The now-defunct firm's clients included the 2016 campaign for Donald Trump.
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