CONNECT WITH US
Social Media

Social Media

Watch out, YouTube — Instagram goes from short-form to 90-minute videos

TechCrunch – Social logo

Published on

Add as a preferred source on Google
Watch out, YouTube — Instagram goes from short-form to 90-minute videos

If you could have 1 million followers on any social media platform, which would you choose? There is a correct answer, and it’s YouTube, assuming you’d like to get paid for your work. But Instagram’s latest update could upend YouTube’s long-held position as the most lucrative platform for creators, if only Instagram plays its cards right.

Instagram announced on Monday that it’s testing a new type of video upload that will allow creators to share “Features,” videos up to 90 minutes long. After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

Short-form, vertical video content has defined the internet of the 2020s, but the creators behind these clips don’t actually make much money directly from platforms like Instagram — the Meta-owned platform has some monetization tools like subscriptions, but it doesn’t typically pay creators on a per-view basis.

“You can get paid by the platform directly, you can get paid by a fan, and you can get paid by a brand,” Instagram head Adam Mosseri explained on the Colin and Samir Show , an interview show about the creator economy. “And right now, the way that it works on Instagram primarily is you primarily get paid by brands. Some people get paid by fans.



Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.