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SASHA SHOW wound up on top of the Global Sub Top 50 ranking for the second week in a row. This time out, the family-friendly creator dominated the competition. He added 3.8 million new subscribers to bring his lifetime total up to 13.8 million. He doubled his rate of subscriber acquisition week-over-week.
The #2 channel in the Global Sub Top 50 finished far behind SASHA SHOW, but in another context, the star of that channel was a big winner this week. In fact, he’s now leading the world’s seventh-most populous country for a fourth term, and his large YouTube following helped him return to that post.
When Luiz Inacio Lula da Silva first became the President of Brazil in 2003, YouTube didn’t exist yet. Flash forward 23 years, and the leading video platform has become a crucial tool for the veteran politician.
On October 25, the man known as Lula earned a surprising win in Brazil’s presidential election. His upswell on YouTube was equally tremendous. His personal channel added 1.3 million new subscribers in the week leading up to the election. About one-third of Lula’s subscribers joined his digital community over the past seven days.
During his campaign, Lula used his YouTube channel to share inspirational videos, attack his opponents, and deliver messaging related to policy.
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