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Instagram Reels for business in 2026: Best practices + examples

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Instagram Reels for business in 2026: Best practices + examples

An Instagram Reel is a short-form vertical video shared on Instagram. You can record, edit, and stitch multiple video clips and photos together, then add extras like:

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today.

Reels and TikToks are both short-form video platforms, but they differ in audience, reach, content style, and more.

Here’s a breakdown of the main differences between a Reel and a TikTok:

Up to 10 minutes in-app, up to 60 minutes for uploaded videos

Original audio plus a smaller music library, and many viewers scroll with sound off

Reels can be up to 3 minutes long. That change took effect in January 2025, raising the limit from the previous 90 seconds.

That said, just because you can post longer videos doesn’t mean you should. According to Adam Mosseri, Head of Instagram, when it comes to Reels, the shorter the better.

The best Instagram Reels size is 1080 x 1920 pixels with a 9:16 aspect ratio. Because Reels are designed for full-screen mobile viewing, vertical videos perform best.

S. adults are active , which is hard to do with any other post type. Instagram has said that through its recommendations, creators of all sizes have an equal chance of breaking through and reaching new audiences , and Reels are the format that recommendation engine favors.



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