TikTok Shop is delivering a perk for shoppers this holiday season: a new subscription service.
It’s called TikTok Shop Plus, and it brings TikTok’s ecommerce wing in line with its competitors. Similar to Walmart+ and Amazon Prime, TikTok Shop Plus will reward subscribers with deals, shipping discounts, and coupons that will refresh on a regular basis.
Initially, Shop launched as an offshoot of TikTok, but in recent months, the app’s commercial wing has been positioned as a standalone product. That transformation is driven by research that identifies TikTok Shop as a common reason why users open the app in the first place.
In Southeast Asia, where TikTok has made deep inroads, a standalone version of TikTok Shop has quietly launched. Consumers in Singapore, Thailand, Malaysia, and The Philippines can use that app to claim exclusive deals and take advantage of free shipping.
For that price, users will enjoy a lot of the same perks that can be found on Asia’s standalone TikTok Shop app. According to Modern Retail, TikTok Shop Plus features include free shipping on items marked with a “Plus” badge, instant refunds on qualifying products, and three different types of coupons. One discount will take $5 off any order, another will save $10 on orders of at least $59, and a third will knock $30 off orders of at least $119.
S. users,” said TikTok President of Strategic Initiatives Patrick Nommensen in a statement .
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