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How ‘Boring’ Businesses Can Turn Black Friday Into a Competitive Advantage

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How ‘Boring’ Businesses Can Turn Black Friday Into a Competitive Advantage

Black Friday isn’t just for big retailers. Here’s how small businesses can attract customers, boost sales and stand out without big budgets.

Black Friday isn’t just for big retailers. It’s also an opportunity for the hardworking small businesses we see every day, from bakeries and hair salons to cleaning companies and accounting firms.

I affectionately call them “boring” businesses, but there’s nothing boring about the people behind them. They’re the familiar neighborhood businesses we rely on every day, run by hardworking people who often wear several hats to keep things going.

And these traditional industries continue to attract new entrepreneurs. According to internal Tailor Brands business formation data, cleaning and home service businesses saw growth ranging from 60% to more than 300% in 2026, depending on the subcategory. But whether you’re just starting out or have been serving your community for years, the challenge is the same: finding ways to attract customers and keep them coming back.

Black Friday gives small businesses an opportunity to do both. A record 202.9 million Americans shopped between Thanksgiving and Cyber Monday in 2025, up from 197 million in 2024, as reported by inBeat. While much of the attention goes to major retailers, local businesses can use the shopping season to reconnect with existing customers and give new ones a reason to try their services.

Having worked with many small businesses, I’ve learned that successful Black Friday campaigns don’t always require big budgets or massive discounts. Sometimes, a personal gesture or a clever offer can make all the difference.


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