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The Hot 100 flows through social media, so Billboard is bringing YouTube data back into its charts

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The Hot 100 flows through social media, so Billboard is bringing YouTube data back into its charts

Billboard and YouTube have kissed and made up. A disagreement between the two companies kept the latter out of the former’s chart calculus for about a year, but Billboard is adjusting its weights to give more recognition to ad-supported streams that occur on YouTube. As a result, YouTube data will be incorporated into the Billboard charts (again) in 2027 and beyond.

Lyor Cohen, YouTube’s Global Head of Music, announced the new policy in a blog post. “We are returning to the Billboard charts starting in 2027,” Cohen wrote. “Billboard’s new methodology better reflects how fans engage with music today across both subscription and ad-supported services.”

YouTube views first became part of Billboard‘s rankings in 2013, when the music magazine recognized the growing influence of digital streams across its charts. As soon as the single-based Hot 100 and album-based 200 began factoring in YouTube-based plays, the platform’s impact became abundantly clear. At the time, Baauer’s “Harlem Shake” was the soundtrack to an inescapable viral trend, and the EDM banger shot to the top of the Hot 200 as a result.

Soon, the Hot 100 was filled with songs that were big on YouTube, and that led detractors to argue that Billboard was overemphasizing ad-supported streams. Record companies and fans could use repetitive videos to push their favorite songs to the top of the charts — and that’s exactly what they did.

In a 2017 adjustment to its chart policies, Billboard decided to weigh paid streams more heavily than ad-supported streams.


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