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The Met Opera is using YouTube to look for a new generation of fans

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The Met Opera is using YouTube to look for a new generation of fans

Timothee Chalamet may think that no one cares about opera, but one of the most prominent opera houses in the U.S. is betting that it can find new fans for a 430-year-old art form — it just needs to look in the right place. New York’s Metropolitan Opera is delivering a YouTube live stream that will provide open access to a performance of the new work Lincoln in the Bardo.

The Lincoln in the Bardo opera, which is based on a bestselling novel by George Saunders, had its world premiere at the Met Opera last month. Now, as the 143-year-old opera company looks to expand its fan base, it is hosting a Lincoln in the Bardo live stream on its official YouTube channel. The broadcast is set to go live on November 14 and will remain available until the 18th. Beginning on November 20, the Lincoln in the Bardo stream will transition to paid formats.

The YouTube stream isn’t just a play for new fans — it’s also a fundraiser for the host company. The Met Opera is tying its free broadcast to its Make the Met Forever fundraising campaign, which aims to bring in resources that can support Met programming through 2030. As part of the stream, viewers will be encouraged to make donations via chat.

“With the final performances of our run completely sold out, we decided to share Lincoln in the Bardo for free with our global audience,” set Meta Opera General Manager Peter Gelb in a statement provided to OperaWire .


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