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TikTok inks new content deal with WTA

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TikTok inks new content deal with WTA

The partnership will expand the existing relationship and include livestream women’s tennis coverage as well as behind-the-scenes insights.

TikTok announced a new partnership with the WTA, which will see the app host exclusive women’s tennis content and establish new tournament coverage hubs in order to help drive more engagement in the app.

TikTok said it’s been working with the WTA over the past year to help expand the association’s presence in the app. As a result, the WTA’s TikTok account has surpassed a million followers. WTA content also saw a combined 250 million views and engagements over the past year, which is an increase of 41% year over year.

As per TikTok: “On November 3, ahead of the 2026 FAGE WTA Finals in Indian Wells, TikTok will exclusively livestream the official Draw Ceremony, giving fans around the world a center court seat as the matchups are revealed. The livestream will set the stage for the season-ending championship taking place November 8–15, where fans will see the world’s top eight singles players and doubles teams will compete for one of the most prestigious titles in women’s tennis.”

The WTA will also work with TikTok to create a new “WTA Creator Club,” which is designed to engage digital creators in WTA coverage. The program will feature opportunities for creators to access tournaments around the world.

“Participating creators will capture and share the sport through unique viewpoints, offering fans an authentic look at life on Tour, from behind-the-scenes moments to the stories beyond the court,” TikTok said.


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