TikTok has labeled over 1 billion videos as AI-generated, which tells you two things: people are using a lot of AI, and TikTok is definitely paying attention.
Here’s how to make sure your content is labeled the right way, from organic posts to paid ads.
Quick note: This guide is for general information, not legal advice. For paid or branded content, loop in your legal team and review the latest TikTok policies and FTC guidance.
TikTok lets you use AI, but requires creators to add a label when it’s used to create or significantly edit realistic-looking people or scenes.
According to TikTok’s Community Guidelines, the policy covers two types of content:
When you add a label to your TikTok video, a tag appears below your caption with text like “Creator labeled as AI-generated.” Forgetting to add an AI label may result in your post being removed or restricted by TikTok.
Some content is off-limits, label or not. For example, TikTok bans AI content that could seriously mislead people about public issues or harm a real person.
Understand what matters, decide what to do next, and take action across every social workflow — all from one connected suite.
TikTok uses three types of AI labels. Here’s how each one works:
On TikTok, you need to label content that uses AI to show realistic-looking people or scenes. The key word is realistic. If your AI-generated content could pass for something real, there’s a good chance it needs a label.
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