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TikTok adds new brand safety resources

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TikTok adds new brand safety resources

The company offered brands protection features designed to help identify potential risks, including copyright and counterfeit detection tools.

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TikTok launched some new brand safety resources last week, including a new brand safety center website, which will provide easy access to the platform’s advice and guidance tools.

TikTok’s brand safety center includes a range of videos featuring the company’s internal experts discussing key considerations for marketers.

It also includes links to various guides, including its new Brand Protection Playbook and its AI Safety Essentials overview.

TikTok also announced new brand protection tools that will help brands identify potential areas of risk. Those include a brand perception insights tool located in TikTok’s business center, as well as copyright and trademark infringement reporting options and counterfeit protections for sellers.

TikTok announced its updated brand safety resources at its APAC Responsible Media Forum, held in Singapore last week.

At the event, TikTok also shared stats on its efforts to protect APAC businesses:

Between April and June 2026, TikTok said it removed more than 30 million videos across 10 Asia Pacific markets for violations of its Community Guidelines.

In Singapore, more than 476,000 videos were removed, accounting for 0.5% of all videos published. Of the videos removed in Singapore, 99.6% were removed proactively and 77.7% within 24 hours.

Globally, TikTok’s automated moderation tools accounted for 97.4% of all video removals in the quarter .

The company also laid out its responsible artificial intelligence framework for brand use of AI.


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