Social media managers hear it all the time, and it never gets less eye roll-y. In reality, most social media work happens long before (and after) anything goes live.

This guide breaks it all down, plus how to divvy up your social media tasks by day, week, or month.

Social media tasks are the recurring jobs it takes to run your brand’s social media presence. Some happen every day, like replying to comments and DMs. Others make more sense once a month, like reporting or updating your content strategy.

Understand what matters, decide what to do next, and take action across every social workflow — all from one connected suite.

Here’s a quick look at the most common social media tasks, plus how often they happen.

Daily social media tasks are the ones that keep your accounts running. That includes replying to comments and DMs, keeping tabs on brand mentions, and checking your scheduled posts before they go live.

Most of this work is reactive. You can’t predict a sudden spike in mentions on a random Tuesday, but you can make monitoring part of your day-to-day routine.

Start by checking comments and DMs across your accounts. Reply to what you can, then pass the trickier stuff (like a billing issue) to the right team.

For a lot of social media managers, this is the first task of the day. Brooke Monroe, Senior Content Strategist at Socialfly, starts her mornings here too.

“Overnight conversation is the most honest audience research I’ll get all day, and it tells me where sentiment is shifting before any dashboard does,” she says.

Source link