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So you’re a creator, and you want to know: What’s the magic moment to sign with a manager? We have your answer, straight from Viral Nation’s Head of Creator Relations.

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So you’re a creator, and you want to know: What’s the magic moment to sign with a manager? We have your answer, straight from Viral Nation’s Head of Creator Relations.

Imagine this: You’re a small-town mom with two kids, working long shifts while your husband goes back to school. Time is short and money is tight, so your household is constantly on the hunt for new meal-prep kitchen gadgets.

Then you find one that makes your life infinitely easier–but when you look online, no one is talking about it. So, you record a quick video and post it to your Instagram or your TikTok. You think it’ll be a nice recommendation for your friends.

Instead, the video blows up. You get 50,000 followers overnight and a message from TikTok about monetizing your content. The brand that made the gadget pops into your email, asking if you want to collab.

This sort of scenario has played out for thousands of people. It’s not always a product review, and it’s not always one overnight hit, but thousands of creators have found audiences online that turned out to be bigger than they expected.

With the creator economy generating more than $250 billion annually, it’s only natural for these folks to start thinking about turning their content into careers.

A talent manager is one of the key people who can help make that happen–and onboarding with a manager is often a major inflection point for a creator.

There’s no one-answer-fits-all, says Chloe Morris , Head of Creator Relations at Viral Nation Talent . Morris has more than a decade of experience in our space, and at Viral Nation, she helps identify promising creators who’d be great additions to their roster.


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