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Pinterest shares festive holiday brand guide

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Pinterest shares festive holiday brand guide

The overview offers tips for marketers to help prepare them for peak shopping season, including a checklist for promotional success.

The end-of-year shopping push is fast approaching, and many people are already planning out their purchases and researching the best deals.

On Pinterest, the company said, Pinners use the app to plan, save ideas and compare products in order to narrow their options well before late November.

To help brands ensure that they’re meeting customers where they are, Pinterest published an updated festive season checklist, which includes a detailed overview of all the steps brands should take to maximize their Pin listings for the season.

The guide includes a range of usage notes that reiterate the potential of Pinterest in driving discovery and purchase activity.

It also includes a detailed overview on how brands can best position themselves for success via Pins.

The checklist also includes links to additional information, providing practical guidance on how businesses can tap into each element.

These are some handy notes. With Pinterest now up to 640 million monthly active users, most of whom come to the platform with shopping intent, this could be a valuable consideration in terms of making strategic plans.



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