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Instagram Chief says stronger AI slop prevention is needed

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Instagram Chief says stronger AI slop prevention is needed

Adam Mosseri said in both a weekly Q&A and in a separate Threads post that the company was actively trying to combat artificial intelligence content replication.

As Meta continues to promote the use of its evolving artificial intelligence tools, the company is also reckoning with an influx of AI-generated slop and the impact that this low-quality digitally created content is having on creators and users.

Last week, an artist complained that Instagram was allowing users to post AI-generated content that replicates his work. In response, Instagram Chief Adam Mosseri said it’s not practical for the platform to ban AI content, but that the app wants to stop people from using AI to rip off creators’ work.

Mosseri reiterated this sentiment in his weekly Q&A session, posted in a temporary Instagram Story: “We do not throttle the reach of AI content just for being AI content. Our idea with ranking is to connect you with content that you like and not with content that you’re not interested in, whether or not it’s AI. Now, there’s some great AI content and there’s a lot of slop out there, and so, ideally, ranking is doing its thing, but obviously we make some mistakes sometimes. We do want you to know that something was AI if it was generated with AI, and so we’re trying to figure out how to best do that.”

Mosseri said the platform plans to add more labels to AI content and it wants to incentivize creators to voluntarily tag their AI-generated content in order to improve overall transparency.


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