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‘Only the Paranoid Survive’: How FanFeed’s C0-Founder Plans to Outrun the Big Players in Ticketing

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‘Only the Paranoid Survive’: How FanFeed’s C0-Founder Plans to Outrun the Big Players in Ticketing

FanFeed co-founder Cole Rubin explains why being the least technical person in the room, thinking like your customer and keeping a healthy dose of suspicion can give a startup its edge.

At a certain point in our lives, we’ve been to more games and concerts than we can remember, which is exactly the problem Cole Rubin wants to solve. His company, FanFeed, is “a place to see your live-event history, view content, access tickets, see what events your friends are attending and engage more deeply with the things you love.”

And from the ticket-seller side, he says the AI-powered platform “lets your favorite team, artist or university know as much about your fandom as you know about them.” So fans get a living history of their fandom, while teams and artists get first-party data to “deliver more personalized experiences and offers.” 

We asked Rubin, a self-described non-techy, how he built the platform and what he’d advise entrepreneurs entering a space larger companies have long dominated.

Do you remember a distinct moment that sparked the idea?
My friends and I had always talked about how cool it would be to know our complete history as fans. As a Ravens fan, I wanted to know things like: What’s the team’s record at games I’ve attended? Which player have I seen score the most touchdowns? How many games have I actually been to?

The real “aha” moment came when I partnered with Jack Phifer , my co-founder. Jack looked at the idea from a technical perspective and realized we could build proprietary technology that could surface those insights automatically.


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