The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.

LinkedIn has announced a range of updates that are designed to help creators maximize their content efforts, including expanded brand sponsorship opportunities, updated insights into content performance and the option to offer one-on-one consultations in the app.

First, LinkedIn is testing pre-roll ads on creator content. These will enable marketers to place their ads alongside topically relevant creator and publisher videos without the need for established creator partnerships.

The offering will also enable creators to earn money from their content by giving them a portion of any ad revenue for promotions shown alongside their content.

The option builds on LinkedIn’s existing BrandLink and Thought Leader Ads, which provide similar placement opportunities alongside creator content.

The difference in this case is that marketers won’t need to have a pre-established partnership agreement in place. Instead, creators can sign up to make their content eligible for brand promotions. LinkedIn is also adding direct monetization for creators.

LinkedIn said this is in the early testing stage, with further information coming soon.

LinkedIn also added new search tools to its Creator Marketplace, which will make it easier for brands to find relevant creators to partner with.

The new search filters will enable brands to filter creator discovery by audience focus, expertise, preferred content formats and more, giving advertisers additional targeting options to add to their creator outreach and strategy.

LinkedIn is also re-adding the option to pin comments under posts .

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