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Apple Is Reportedly Slashing AI Budgets. Here’s Why Employees Are Worried.

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Apple Is Reportedly Slashing AI Budgets. Here’s Why Employees Are Worried.

Even Apple, the most valuable company in the world with a market capitalization of $4.98 trillion, is watching its AI bill.

The tech giant is tightening internal spending limits as it looks to cut costs, Bloomberg reported this week. Apple is reducing how much employees can spend on AI tools to lower costs while simultaneously working to make the technology central to its business.

Some Apple engineers saw their daily AI spending limits fall from $300 to $200 last month, per Bloomberg. The company is considering another reduction that could bring the allowance down to $100 a day for certain engineering groups.

Non-engineering teams also face steep cuts. Apple currently gives these organizations a $100 daily cap for AI use but is considering lowering the limit to as low as $25. Employees who need a higher budget to do their jobs can ask senior executives for an exception.

The spending limits apply to tokens, or the pieces of text and other data that AI models process to complete a request. Providers usually bill according to how many tokens employees use, with more sophisticated AI models typically carrying higher prices. Writing code or processing software can use a substantial amount of tokens.

Apple wants employees to rely more on AI but spend less doing so, according to Bloomberg. The company’s tighter budgets highlight the tension between controlling costs and using AI to overhaul engineering workflows and other internal processes.

The trend isn’t limited to Apple. Across the tech industry, the enthusiasm for letting employees freely experiment with AI is becoming overshadowed by closer oversight of its cost.


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