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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. 

Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over this high-spend period.

According to Adobe Analytics, Black Friday 2025 alone generated $11.8 billion in online sales — up 9.1% from $10.8 billion in 2024 — and Cyber Monday hit a record $14.25 billion. The full 2025 holiday season reached a record $257.8 billion in online spending, and with the NRF forecasting holiday sales to pass $1 trillion for the first time, 2026 is set to break records again.

To help you stand out from the crowd, here’s some guidance to help shape your Black Friday marketing strategy — complete with tried-and-tested Black Friday marketing ideas.

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2026 is on November 27th, and Cyber Monday, November 30th.

Take it from a former lifestyle journalist — Black Friday marketing was also wild in the media. Many online publications take advantage of affiliate sales links with product recommendations and round-ups. 

Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday campaigns weeks ago.


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