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Priority Commerce Deepens NFL Ties With Browns’ Ticketing Pact

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Priority Commerce Deepens NFL Ties With Browns’ Ticketing Pact

Priority Commerce’s collaboration with the National Football League (NFL) continues with a new partnership with the Cleveland Browns.

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This new agreement will see the company provide ticketing payment processing to the team to help “ensure secure, fast and efficient ticket transactions between the Browns and their fans,” Priority said in a news release Monday (Nov. 9).

“Recommendations from other NFL teams helped bring the Browns to Priority Commerce, and that speaks to the trust we’ve earned,” said Tom Priore, CEO of Priority Commerce. “Teams see the value of our connected commerce solutions bringing greater visibility and efficiency to their payments, treasury and business operations. We’re proud to put that expertise to work for the Browns.”

“Priority Commerce’s ability to help us optimize processing fees and monitor interchange was a key factor in our decision,” added Greg Rush, the Browns’ chief executive officer. “We were also drawn to their broader treasury capabilities and the potential for better visibility into cash activity, simpler reconciliation and greater insight into settlement timing.”

In addition to the ticketing processing, the partnership also includes LED signage, hospitality and participation in select Browns business events, the release said.

The partnership follows a similar collaboration announced last month between Priority and the Cincinnati Bengals . Priority in August formed an additional NFL partnership with the Tampa Bay Buccaneers , which will see the company provide the team with a new ticketing payment process , plus access to its Passport treasury orchestration solution.


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