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PC Games Storefront Does What Valve Won’t, Takes Action Against AI Slop

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PC Games Storefront Does What Valve Won’t, Takes Action Against AI Slop

The game industry is in the middle of a huge uptick in AI-generated content. A whopping 54.6% of titles added to Steam in October 2026 included an AI disclosure label, marking the first month that more games had the label than not. For comparison, 18.3% of games added to the platform in 2025 had an AI disclosure label.

Thankfully, some segments of the industry are taking notice. A few days after Anthropic made changes to Claude to make it harder to clone games, the PC gaming storefront Itch.io updated its storefront to make it easier to filter out AI slop.

The new filtering option appears on the left side of the Browse page under the AI Assistance tab, allowing users to click a “NoAI” tag that hides games that use generative AI. “Projects that have explicitly indicated that they are not using generative AI in their creative process,” the tag description reads.

Shortly before announcing the NoAI tag, Itch.io’s social media page posted on Bluesky, “Just deleted a couple terabytes of AI slop.” The account added, “Just because you can upload 10 terabytes of poorly optimized AI generated models doesn’t mean you should upload 10 terabytes of poorly optimized AI generated models. As a reminder we have had an AI spam clause in our quality guidelines for over two years: itch.io/docs/creator...” The site’s existing AI spam clause doesn’t ban the usage of generative AI, but defines spam as the following:

io to ban AI-generated content entirely .



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