CONNECT WITH US
Funding Tracker

Funding Tracker

Fitness brand Boldfit raises Rs 400 crore in funding from Bharat Value Fund to expand its business

Indian Startup News – Funding logo

Published on

Add as a preferred source on Google
Fitness brand Boldfit raises Rs 400 crore in funding from Bharat Value Fund to expand its business

Bengaluru-based D2C sports and fitness brand Boldfit has raised Rs 400 crore in a Series B funding round from Bharat Value Fund, as it looks to expand its presence across sportswear, athletic footwear and fitness equipment in India.

The fund is a Category II Alternative Investment Fund (AIF) managed by The Wealth Company Alternates, part of the Pantomath Group.

Boldfit plans to use the fresh capital to expand its physical retail network across India, strengthen manufacturing capabilities and invest in product development. The startup also intends to pursue selective acquisitions to enter new categories or strengthen its existing operations.

Founded in 2018 by Pallav Bihani, Boldfit offers performance sportswear, athletic footwear, sports equipment and fitness essentials.

According to the startup, it serves more than 2 crore customers annually across India. Its expansion plans are aimed at building a wider sports business beyond its existing fitness products.

“We’re building a deeply integrated sports business, investing in product innovation, manufacturing excellence and nationwide retail to create the scale and capabilities required to serve India’s sporting ambitions,” Bihani said. 

The latest investment follows Boldfit's Rs 110 crore Series A funding round from Bessemer Venture Partners in November 2024. The two rounds together account for Rs 510 crore in disclosed funding.

During its previous fundraise, the startup outlined plans to open offline stores over the following 12 to 18 months, alongside investments in new products and brand expansion.

Boldfit sells its products through its own website, e-commerce marketplaces and quick-commerce platforms. Its move into physical retail is intended to add another distribution channel as the startup broadens its product portfolio.


Source link
Related Topics:Funding Tracker

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.