Kitchen Secret, a preservative-free brand of ready-to-eat and ready-to-cook sauces founded by mother-son duo Renuka Kedia and Manav Kedia, has raised Rs 1.14 crore in its first external funding round, led by BeyondSeed, with participation from angel investors.

The startup will deploy the raised capital towards strengthening marketing efforts, expanding inventory, increasing distribution across quick-commerce platforms and scaling the brand’s business-to-business (B2B) operations.

The investment will support Kitchen Secret’s efforts to expand its consumer reach and build on its presence across direct-to-consumer (D2C), quick-commerce and B2B channels.

Established in 2016, Kitchen Secret was later discontinued due to challenges in marketing and distribution. In 2023, Manav Kedia decided to revive the brand, relaunching it with updated branding, an expanded product portfolio and recipes developed in-house.

Since its relaunch, the company has introduced sauces inspired by Italian, Mexican and Korean cuisines. Kitchen Secret currently operates its own manufacturing facility with a production capacity of approximately 500 kg per day.

The company said it has sold more than one lakh jars and is available across over 500 Blinkit dark stores. The brand sells its products through its website and online platforms, including Blinkit, Zepto and Amazon. It also supplies products to the hotel, restaurant and catering (HoReCa) sector and provides white-label and private-label manufacturing services to other brands.

BeyondSeed operates through a SEBI-approved Category I Alternative Investment Fund (AIF) in India and a US dollar-denominated Category I AIF in GIFT City.

With the new funding, Kitchen Secret plans to expand its distribution network, increase its presence across consumer and institutional channels, and support its marketing and inventory requirements.

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