Experian, the global data and technology company, and Google announced a strategic collaboration that makes Experian the first personal finance app integrated with Google Gemini, expanding Experian’s reach to one of the world’s largest AI platforms and creating a new way for consumers to discover, access, and engage with Experian through conversational AI.

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Consumers can ask Gemini questions about their Experian credit information and receive personalized responses designed to make that information easier to understand.

“Consumers increasingly expect to engage across the experiences and platforms that are part of their everyday lives,” said Jeff Softley, CEO of Experian North America. “Our collaboration with Google delivers on that expectation, giving our existing members another way to engage with Experian while introducing us to consumers who may be discovering Experian for the first time. By bringing consumer-permissioned Experian credit insights into Gemini, we can help consumers better understand their credit and put their own information to work for them, in addition to the products, services, and experiences we power directly for our clients.”

Consumers in the United States will be able to connect with Experian in Gemini through a consumer-authorized experience and ask questions about their credit. Existing Experian members can connect their accounts, while consumers who discover Experian through Gemini can join Experian at no cost. They can also access their FICO® credit rating and key factors influencing it.

As AI assistants increasingly become part of how people navigate everyday decisions, Experian is extending trusted financial information into an emerging consumer channel while keeping consumers in control of whether their Experian information is connected and used.

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