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Bandhan Bank to issue 1 lakh credit cards by FY27 end: CEO Partha Pratim Sengupta

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Bandhan Bank to issue 1 lakh credit cards by FY27 end: CEO Partha Pratim Sengupta

Bandhan Bank to issue 1 lakh credit cards by FY27 end: CEO Partha Pratim Sengupta

Bandhan Bank is targeting around 1 lakh credit card issuances by the end of FY27, MD & CEO Partha Pratim Sengupta told ETBFSI and that the two month old card business has already issued 34,000 cards. The bank is positioning credit cards as a key part of its corporate salary account and customer acquisition strategy.

Bandhan Bank has already issued 34,000 credit cards since launching the programme on August 23

Credit cards to support corporate salary package acquisition and existing customer growth

Kolkata based Bandhan Bank expects its credit card issuances to reach around 1 lakh by the end of FY27, with the lender using the product as part of its corporate salary account proposition and broader customer acquisition strategy , MD & CEO Partha Pratim Sengupta said. The bank has issued 34,000 credit cards since launching the programme on August 23, making the business around two months old, Sengupta said during the bank's Q2 FY27 media call. The credit card proposition is closely linked to Bandhan Bank's plans to expand its corporate salary account business. Sengupta said the card would be a strategy towards acquiring corporate salary packages, while also supporting the bank's existing business growth and helping it acquire new customers. Advt

The bank had earlier said it has a full bouquet of products that it can offer customers as part of its salary account proposition, with the credit card now forming part of that offering.


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