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Zeekr reportedly plans rugged off-road SUV to rival Mercedes-Benz G-Class

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Zeekr reportedly plans rugged off-road SUV to rival Mercedes-Benz G-Class

Zeekr, the premium brand under Geely Auto (HKEX: 0175), is reportedly planning a rugged off-road SUV to rival the Mercedes-Benz G-Class as it seeks to expand its luxury vehicle lineup.

Zeekr has approached multiple suppliers to discuss requirements for the boxy SUV, but the project remains at an early stage, local media outlet Auto Time reported on Wednesday.

The model has yet to receive formal project approval or an internal codename, the report said, citing people familiar with the matter. Suppliers refer to it as "Zeekr's proposed Mercedes-Benz G-Class rival."

Based on current progress, people familiar with the matter estimate that the vehicle could enter mass production in 2028–2029. That timeframe is not an officially announced launch or production schedule from Zeekr.

The vehicle's design has also yet to be finalized. Zeekr is considering a combination of unibody or semi-unibody construction, independently controlled electric drive systems, air suspension travel and intelligent recovery technology to deliver luxury off-road capability, according to the report.

The move could add an off-road offering alongside Zeekr's existing urban SUVs, MPVs and sedans, competing for high-end buyers with models such as the Mercedes-Benz G-Class and BYD's (HKEX: 1211) Yangwang U8.

Zeekr has previously signaled interest in expanding into the segment. In interviews with overseas media in May, Zeekr International vice president Mars Chen said hardcore off-road vehicles were a clear direction, while sporty sedans and even sports cars were also potential avenues.

Zeekr's SUV lineup in China currently comprises the Zeekr 9X, Zeekr 8X, Zeekr 7X and Zeekr X.


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