Porsche Cars GB is marking 75 years since a 356 coupe and convertible first went on show at London's Earls Court Motor Show in October 1951. The UK has since grown into Porsche's fourth-largest market worldwide.
To mark the occasion, Porsche Exclusive Manufaktur in Stuttgart has built 51 examples of a new 911 GT3 Touring Earls Court 51 Edition for the British market, priced from £251,951 (about $335,095). Buyers get a matching Porsche Design chronograph, a leather weekender bag, and a scale model thrown in.
The car is built on the 911 GT3 with the Touring Package, meaning it skips the standard GT3's fixed rear wing for a cleaner, more understated look. Porsche rates the regular GT3 at 502 horsepower, and this limited run keeps that same output.
What sets it apart is the paint and trim. The Exclusive Manufaktur team developed a bespoke Earls Court Green metallic finish, lifted directly from the color of the original 356 shown in London in 1951. Inside, a mix of corduroy and leather in Night Green and Chalk Beige replaces the 911 GT3's usual sport-focused cabin materials.
Open the driver's door and there's an embossed silhouette of a 356 pressed into the trim. It's paired with the phrase "driving in its purest form," a line translated straight from Porsche's original UK marketing copy.
It's a quiet detail, but it ties the car directly to the brand's first British showing. Porsche also restored an actual 1951 356 from its own collection, repainting it in the same Earls Court Green and giving it a matching Chalk Beige interior, so the old car and the new one now visually mirror each other.
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