Nissan's US retail sales rose 7.8 percent year over year in the third quarter of 2026, and the brand says it has now logged 19 straight months of year-over-year retail growth. The company credits trucks (er, truck) and SUVs for the run.
Nissan division posted 196,018 retail sales for the quarter, a 7.8 percent gain over the 181,802 sold in the third quarter of 2025. September retail sales alone jumped 13.2 percent from a year earlier, extending a streak that started well over a year ago.
Total sales, which include fleet, came to 226,474 units, up 1.4 percent year over year. Nissan said its rental fleet sales fell 45 percent in the quarter. The pullback leaves the retail figure as the more telling number for shoppers.
Tiago Castro, senior vice president of US marketing and sales for Nissan and Infiniti, said in a statement: "The most important part of this story isn't simply that we're growing; it's how we're growing." He added that the company is "attracting more retail customers, improving loyalty and gaining momentum in some of the most competitive segments in the industry."
Nissan says it has been the fastest-growing mainstream brand in the country for 13 consecutive months, and dealer profitability posted solid year-over-year gains in the quarter. The numbers arrived the same week Automotive News reported that the broader US light-vehicle market grew between 6 percent and 9 percent in September, while the industry's third-quarter volume was expected to be roughly flat to down by up to 1 percent.
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