Ferrari created a 599-car limited-series run of the Daytona SP3, and every one found a buyer before the car ever turned a wheel in public. It also commissioned a separate Tailor Made example beyond that allocation for a 2025 Monterey charity auction that brought $26 million, the first public benchmark for a brand-new SP3.
Now a different kind of benchmark is coming. A former Ferrari-owned development and press Daytona SP3 with around 2,900 miles and finished in Giallo Triplo Strato over Rosso Ferrari will cross the block at RM Sotheby’s London sale on October 31, 2026 with a published estimate of $10,000,000 to $13,000,000, giving buyers a high-profile non-charity datapoint to set against that record result.
The Ferrari Daytona SP3 is the third car in Ferrari's limited-run Icona series, built around a naturally aspirated 6.5-liter V12 that makes 829 horsepower at 9,250 rpm. That engine, and the car's targa-style body inspired by Ferrari's 1960s Le Mans prototypes, are central to why collectors are paying well above list for one.
RM Sotheby's, which runs its Monterey and London sales results lot by lot on its own site, handled the sale that drove the first big conversation around Daytona SP3 pricing. The auction house's public result pages are the only verified record of what any individual car brought.
A single Tailor Made Daytona SP3, often described as the "599+1" car, sold at a 2025 RM Sotheby's Monterey charity auction for $26 million , a record result for a brand-new Ferrari at the time.
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