Ayrton Senna's personal Honda NSX just became the most expensive example of the model ever sold. The 1991 coupe crossed the block at RM Sotheby's London sale on October 31, 2026, hammering for £871,250 (about $1,169,000) and setting a new world auction record for the NSX.

The three-time Formula 1 champion used the car during his time in Portugal. That history is a big part of why bidders treated it differently from a standard NSX.

Pre-sale coverage from specialist outlets, citing RM Sotheby's documentation, reported an estimate of between $682,000–$1.1 million for the coupe. The final price cleared the upper end of that range by $70,000.

The sale narrowly beat the previous NSX record, held by a Type R model that sold for roughly €1.04 million ($1,164,000).

Honda Automobil de Portugal imported the car, chassis T000233. Manufacturer records reproduced in auction materials state it was first registered as SX-25-59 on March 22, 1991. A certificate of records from the Lisbon Automobile Registry Office then lists the car as registered in the capital by Laboa Etablissement in February 1995, marking the start of its documented post-Senna ownership chain.

The NSX wore Formula Red paint with a black roof and black leather interior, a combination Honda built in limited numbers even by NSX standards. It made its way back to Japan in 2024, two years before crossing the auction block in London.

That single lot also helped push the broader sale to a record of its own. 5 percent sell-through rate, a total RM Sotheby's calls the highest-grossing collector car auction ever held in the UK, and one highlight was the Ferrari Daytona SP3's result , which sold for £8,161,250 (about $10,936,000).

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