The brand, best known for its coolers and drinkware, has created a capsule of base layers and outerwear for men and women.

Yeti may be best known for its nearly indestructible coolers and drinkware, but it’s now throwing its hat into the performance apparel ring.

The brand, which was founded by Roy and Ryan Seiders in 2006, has released a capsule of men’s and women’s layering and outerwear pieces. The collection features a hooded hybrid down jacket, a hooded rain jacket, fleece full-zip and merino full-zip and quarter-zip styles for both men and women. Prices range from $180 for the fleece full-zip to $400 for the hooded hybrid down jacket.

“Yeti’s evolution is grounded in a simple belief held by our founders when they built the first Yeti cooler in Driftwood, Texas — if something doesn’t work, fix it. And if it doesn’t exist, build it,” said Trent Bush, vice president of apparel. “As with the creation of the Tundra hard cooler, Yeti innovation continues to be driven by a refusal to accept that durability, performance and design have to be trade-offs. That open-mindedness and a relentless determination to make the best product available has propelled the business for 20 years.”

He added that as Yeti moved beyond coolers to hunting and fishing products, “we began noticing people started using our products in cases and places we never would have guessed.” That led the company to expand its reach into other categories.

“Over the last 20 years, we’ve expanded into drinkware, soft coolers, bags, gear cases, tabletop products, cookware and broader outdoor living gear, including blankets and chairs,” Bush said.

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