Xyper has launched Xyper Points, a rewards model for activity on its creator marketing marketplace. The programme expands rewards beyond creators to include referrals, community contributions and advertiser acquisition.
The system brings several forms of participation into one framework. Users can earn points through campaign activity, original content, verified quests and referrals, while existing Protocol XP will be folded into the same balance.
Xyper operates a marketplace that connects advertisers with creators for social content campaigns. Advertisers fund campaigns, and creators participate by producing eligible content. The new model recognises participants who help campaigns and the wider marketplace grow.
Points will be tracked through a dedicated dashboard showing balances, breakdowns, mission requirements, verification status and activity history. Published reward rules and visible requirements are intended to show which activities qualify and how progress is recorded.
Overall points balances will not reset between seasons. Eligible activity will continue to accumulate within the same framework, even if the programme runs across separate campaign periods.
The launch comes as competition grows among platforms seeking a share of the creator economy. Xyper cited a projection that the global market will reach USD $1.35 trillion by 2033.
At the centre of the launch is an effort to broaden the incentives tied to creator marketing. Instead of focusing only on the person producing content, the model also rewards participants who introduce advertisers, bring in new creators or help other users navigate the platform.
"Creator marketing has traditionally focused on rewarding the person producing the content, but there are many more people contributing to whether a campaign or marketplace actually grows.
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