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Woolrich Pledges to Go Fur-Free in 2027

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Woolrich Pledges to Go Fur-Free in 2027

Starting in January, Woolrich will no longer use fur in collections manufactured and sold in Europe.

MILAN — Outerwear specialist Woolrich is the latest brand to unveil a fur-free pledge, effective in 2027.

Starting in January, Woolrich will no longer use fur, including coyote and raccoon dog, in collections manufactured and sold in Europe.

The announcement was made in tandem with the Fur Free Alliance, a coalition of about 45 animal protection organizations across 30 countries. As part of the pledge, Woolrich has joined the Fur Free Retailer program, which counts about 1,700 brands and retailers worldwide.

The move aligns Woolrich, owned since late 2025 by the Italian group BasicNet, with fellow outerwear specialists including Moncler, Canada Goose, Napapijri and Parajumpers, among others.

“It’s a true sign of the times when a brand that got its start making fur-trimmed coats for fur trappers is now going fur-free. Woolrich’s new owner BasicNet clearly understands that today’s consumers want nothing to do with an archaic and cruel fur industry and instead are demanding more ethical materials that are better for animals and the planet,” said Joh Vinding, chairman of the Fur Free Alliance.

In November last year, BasicNet acquired Woolrich from Luxembourg-based fund L-Gam in a deal that valued the storied outerwear player at 90 million euros.

The transaction involved the acquisition through a wholly owned subsidiary of the rights to the Woolrich brand for Europe and 100 percent of Woolrich Europe SpA, the company managing its distribution and retail activities.


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