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Top Shelf with Forever New: 20 years of fashion, scale and staying relevant

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Top Shelf with Forever New: 20 years of fashion, scale and staying relevant

Top Shelf with Forever New: 20 years of fashion, scale and staying relevant

As the Australian-born fashion brand turns 20, founder and CEO Dipendra Goenka and Managing Director Carolyn Mackenzie sit down for the latest edition of ETRetail signature digital cover story - Top Shelf - and decode how Forever New plans to double its global business in the next three to five years, while protecting its premium positioning in a market hooked on speed, trends and discounts.

Bengaluru: Fashion has a short memory. A brand that is in demand today can quickly lose relevance as trends shift, new labels emerge and consumers move on. For Forever New , the challenge after 20 years is not just to grow bigger. It is to grow without becoming another fashion label chasing the next trend. As the Australian-born fashion brand turns 20, founder and CEO Dipendra Goenka and Managing Director Carolyn Mackenzie for the latest edition of ETRetail signature digital cover story - Top Shelf - tell Pallavi Goel how Forever New plans to double its global business in the next three to five years, while protecting its premium positioning in a market hooked on speed, trends and discounts. Advt

Founded in 2006, Forever New has evolved from an occasionwear brand into a broader lifestyle fashion business. Today, it operates across 24 countries through over 450 stores and concessions. Its next target is ambitious and the growth will come from several markets, including India and the Middle East, as well as a planned entry into the US in April 2027.


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