The collection features updates to the footwear brand's Classic Boot and Tasman models.
Following its buzzy collaboration with Willy Chavarria in September, Ugg is back with another designer shoe offering for fall.
On Monday, the Deckers Brands-owned footwear company revealed its debut collaboration with designer Jonathan Anderson and his namesake fashion label JW Anderson.
The new unisex collection updates two of Ugg’s signature shoe silhouettes, the Classic Boot and the Tasman. Both styles merge the brand mainstays with Anderson’s playful use of the straddle strap detail most commonly used on penny loafers.
The result is the new the Ugg x JW Anderson Loafer Boot and the Ugg x JW Anderson Loafer. Both shoe models are offered in three colorways — “Chestnut,” “Khaki” and “Orange” — and feature a rounded toe, box-stitching and the saddle strap detail across the vamp.
Anderson said in a statement on Monday that Ugg boots are “instantly recognizable” and that he was “interested in seeing something so familiar through the lens of JW Anderson.”
“For me, collaboration is about experimentation, bringing two distinct points of view together and seeing where that leads,” Anderson added. “We’ve explored the loafer extensively at JW Anderson, not only as footwear but also through their details applied to bags and ready-to-wear. I wanted to see how that language could translate into Ugg.”
To launch the collaboration, Ugg and JW Anderson tapped British singer-songwriter and record producer Dev Hynes to star in a new campaign. According to Ugg, the campaign is aimed at celebrating “the beauty and range of everyday ritual,” with the collaboration serving as its protagonist.
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