Arencia, Torriden, Abib, and more captured the majority share of dot-com sales among the 19 brands curated by Olive Young at the retailer.
Olive Young‘s partnership with Sephora is off to a strong start after the South Korean beauty company launched a curated assortment of 19 brands at the retailer three months ago.
Data from Navigo Marketing shows that the 19 brands collectively accounted for roughly 17 percent of Korean skin care sales on sephora.com in October.
“Since launch, the client response has been very positive, with gravitation toward exclusive brands in the assortment, including Thome, Arencia, Rejuran and Torriden,” Carolyn Bojanowski, executive vice president of merchandising at Sephora U.S., said.
Arencia, the botanical brand specializing in pore care, hydration, fine lines, and aging, captured the majority share of dot-com sales among the Olive Young assortment last month, accounting for 5.4 percent of total Korean skin care sales, per Navigo Marketing.
Meanwhile, Torriden, the clean label best known for its Dive In Soothing Cream, accounted for 1.8 percent of total Korean skin care sales online. Thome, on the other hand, contributed about 1.3 percent.
“We’re proud of what we have built together,” Bojanowski continued. “For future, our goal remains to pair Olive Young’s expertise in Korean beauty with Sephora’s understanding of the U.S. client to curate the best of Korean skin care, without the flight.”
S. launch. K. and Australia, are in the works for 2027.
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