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The Latest Beauty Executive Moves at Front Row, the Estée Lauder Cos. and More

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The Latest Beauty Executive Moves at Front Row, the Estée Lauder Cos. and More

Lyma and Clinique introduce new leaders to their marketing teams, plus other C-suite changes.

Hailing from Procter & Gamble, Chasity Monroe has been named chief executive officer of The Mane Choice. In this new role, Monroe will help refine the textured hair care brand’s hero collections: The Alpha and Tropical Moringa. Monroe’s appointment comes as The Mane Choice looks to double down on scalp wellness and education.

Front Row, the international commerce and marketing group, has opened its first office in Seoul, with Jinny Kim named senior vice president of Korea. In expanding its global footprint, Front Row aims to better support South Korean brands in building their business in the U.S. market, while also bringing South Korean innovations to existing clients in Europe and the U.S.

After being appointed senior vice president, global brand, Kilian Paris and Editions de Parfums Frédéric Malle in September, Guillaume Gellusseau has been elevated to senior vice president and general manager of both brands.

Rachele Testa Schaefers, formerly vice president of global communications at VaynerX agency, has joined the Estée Lauder Cos. as executive director of global communications, makeup brands. In this role, she will run point on communications and strategic partnerships for the likes of MAC Cosmetics and Bobbi Brown.

Prose — the personalized beauty company, specializing in hair and skin care — has named Brad Farrell chief brand and innovation officer. Farrell hails from Kiehl’s, L’Oréal and most recently Beekman 1802, where he served as chief marketing officer for six years.


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