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Antik Batik and Monoprix Are Collaborating Again

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Antik Batik and Monoprix Are Collaborating Again

The homespun, bohemian-tinged collection spans apparel for women and girls, plus homewares and decorative objects that variously evoke "Heidi" — and "Little House on the Prairie."

OUT IN THE COUNTRY: Monoprix is a serial collaborator, and sometimes a repeat one. To wit: The French retail chain is gearing up for its third exclusive collection with Antik Batik, a Paris-based label synonymous with bohemian chic.

Its folkloric, fur-lined vests, quilted mini-floral jackets and embroidered dresses and blouses are slated to arrive on Friday in 80 Monoprix stores across France and at its online store. The collaboration also extends deeply into the home, spanning bedding, tableware and decorative objects.

“These collaborations offer a wonderful opportunity to introduce the Antik Batik universe to a wider audience in France,” said Gabriella Cortese, founder and creative director. “For me, it is about making craftsmanship and creativity part of people’s everyday lives.”

Retail prices range from 10 euros for socks up to about 95 euros for an embroidered, shearling-style coat.

For the latest tie-up, Cortese took inspiration from swaths of central and northern Europe, adding Hungarian folk embroidery and Carpathian decorative motifs to her designs, while also drawing on the nostalgic world of “Little House on the Prairie.”

“My grandmother was Hungarian, and I have always been fascinated by the objects, traditions and atmosphere of her world,” she told WWD. “I imagined opening my grandmother’s cupboards and discovering the things she might have collected over a lifetime: tableware, embroidered linens, beautiful everyday objects.



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