Sol de Janeiro is leading the category, with four of its hero Cheirosa hair and body mists ranking in the top 10, according to sales data from the last 30 days by Market Defense.
The gourmand trend shows no signs of slowing, as fragrance shoppers continue to gravitate toward sweet scents this pumpkin spice season.
On Amazon, gourmands comprise about 15.5 percent of total fragrance revenue, per data by Market Defense. “Gourmand fragrance on Amazon is a gifting story,” explained Vanessa Kuykendall, chief engagement officer at Market Defense. “Shoppers start reaching for warm, cozy scents in the fall, but the real lift comes in November and December, when sales rank for the leading gourmand scents improves two to seven times over September.”
The top pick on Amazon last month was Bellavita’s Honey Oud Eau de Parfum, which saw a 235 percent increase in sales compared to the previous year. At the same time, Armani’s Stronger With You Intensely is rising through the ranks, with sales growing at 76 percent.
Mists, however, “do most of the work” when it comes to category sales, accounting for roughly 40 percent of gourmand revenue on Amazon, according to Kuykendall. Sol de Janeiro’s hair and body mists, specifically, account for about a quarter of gourmand sales on the digital retailer, with four of its Cheirosa scents — including the newer Cheirosa 39 — ranking in the top 10.
Here, the top 10 gourmand scents on Amazon last month by estimated revenue.
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