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The Breast Cancer Awareness Initiatives Beauty Brands Are Running This Month

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The Breast Cancer Awareness Initiatives Beauty Brands Are Running This Month

From La Bonne Brosse to Lys Beauty and beyond, several brands are running promotions in October to support breast cancer research and treatment.

Hairbrush brand La Bonne Brosse is bringing back its limited-edition pink brush across five of its models. The brushes retail for $198, and 100 percent of proceeds of each sale go toward research funded by the Breast Cancer Research Foundation.

Six brands within the Estée Lauder Cos. portfolio have released limited-edition products in support of breast cancer awareness, of which different portions of sales will be donated to BCRF — which was founded by Evelyn Lauder — through June 2027 or until supplies last. Those brands include Aerin, Aveda, Bumble and bumble, Clinique, Dr.Jart+ and Estée Lauder. In addition, Bobbi Brown Cosmetics, Jo Malone London, La Mer and Tom Ford Beauty will each make donations to BCRF ranging from $110,000 to $200,000 in the fiscal year 2027.

Ulta Beauty is running a point-of-sale fundraising campaign benefiting BCRF through October, with 100 percent of donations going to the organization. The Ulta Beauty Charitable Foundation kicked off its partnership with BCRF in 2009, and has raised more than $67 million for the nonprofit since.

Lys Beauty has launched its Triple Fix pressed powder in Sincere, a new pink shade of which 100 percent of net proceeds during the month of October will be donated to The Pink Agenda, which supports breast cancer research and care.

Through October, Qure Skincare will donate $3 from every direct-to-consumer purchase to the National Breast Cancer Foundation, which works to educate women about breast cancer and early detection.


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