Braze has launched an AI decisioning tool for marketers called Decisioning Studio Go. The software can test more than one billion combinations at once for individual customer outreach.

The launch is part of a broader expansion of Braze's AI offerings, including campaign checking tools, integrations with third-party AI assistants, and conversational agents for customer messaging.

Decisioning Studio Go is aimed at marketing teams that want to automate decisions about when and how to contact customers, without relying on fixed audience segments or standard A/B tests. It uses AI decisioning agents to assess combinations of subject lines, creative, calls to action, timing, and contact frequency for each recipient.

Marketers can deploy the agents themselves in minutes, rather than involving technical teams or external services to build separate customer journeys. This marks a shift from Braze's earlier Decisioning Studio Pro, which was positioned as a more customisable option.

Alongside the launch, Braze is extending AI agents into other parts of its platform.

One addition is Agentic Standards, a tool that reviews campaign setup before messages are sent. Braze says it checks elements including copy, links, personalisation logic, and compliance requirements, then flags problems with pass, warning, or fail reporting. It can also work with BrazeAI Operator to suggest or implement fixes, subject to human approval where required.

Another is Operator Connect, which allows Braze functions to be accessed from tools such as ChatGPT, Claude, Microsoft Copilot, and other compatible AI systems. This would let marketers and developers analyse campaign performance, generate content, or troubleshoot problems without switching back into the Braze platform for every task.

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