This week, AliExpress said it has teamed up with YouTube to help creators on the marketplace tap into the social media video platform’s affiliate program. And the race is on with Oracle Red Bull Racing and e-commerce leader Rokt announcing the drivers for the all-female Rokt Red Bull Racing Esports team.

In other news ShipStation said it is expanding its deployment of AI agents to help companies better manage a fragmented supply chain. And lastly, The Fabricant, the Amsterdam-based provider of AI fashion tools, teamed up with the London College of Fashion (UAL) to launch “Image-to-Pattern,” a project to digital the last stage in the fashion workflow.

AliExpress and YouTube have announced a global strategic affiliate partnership to integrate AliExpress’s extensive product selection into YouTube’s creator ecosystem after an initial launch in South Korea. The company said collaboration is expanding to the U.S., Brazil, the U.K. and Germany, with further international rollouts planned in phases. Eligible creators who meet YouTube’s shopping affiliate requirements can discover and feature products directly within YouTube Studio, tagging items across long-form videos, [YouTube] Shorts and livestreams.

This integration includes a wide variety of goods—including items from the dedicated Brand-plus selection spanning consumer electronics, lifestyle, home and living and sports categories—providing creators new monetization opportunities while allowing viewers to purchase seamlessly as they watch.

Eric Zhang, vice president of AliExpress, said the partnership addresses the “global convergence of content and commerce” by pairing the marketplace’s broad inventory with creators’ local insights.

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