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Wildfire and Badge bring merchant rewards into Apple, Google and Samsung wallets

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Wildfire and Badge bring merchant rewards into Apple, Google and Samsung wallets

The loyalty platform Wildfire Systems and mobile wallet infrastructure provider Badge are partnering to push merchant offers and cashback rewards to more shoppers through popular payment methods. The companies announced their partnership at the Money20/20 USA event in Las Vegas.

Together, Wildfire and Badge will allow merchants to extend existing rewards programs to additional payment tools that a customer may already be using. The options will reach both online purchases and purchases in physical stores.

The new deal connects Wildfire’s network of more than 50,000 merchants to Badge’s digital wallet infrastructure, which includes Apple Wallet, Google Wallet and Samsung Wallet. 

When a consumer adds a rewards pass to their mobile wallet, it will then surface personalized cashback and savings offers from merchants in Wildfire’s network. As offers change or new deals become relevant, the pass updates automatically. 

Consumers also receive push notifications when new offers are available. The pass can surface location-aware reminders when a shopper is near a participating merchant’s physical store. When the shopper is ready to buy, either online or in store, the offer is prepared and presented to them in their wallet.

Attribution and tracking are handled by Wildfire’s platform on the back end, so neither the merchant nor the loyalty program operator needs to build separate infrastructure to support wallet-based offers.

“Our partnership with Badge gives clients a way to extend their existing rewards programs into mobile wallets, meeting their customers where they are to discover and use offers,” Wildfire CEO Jordan Glazier said in a written statement.


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