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Swiss Beauty Select targets Rs 100 crore as premium beauty arm charts 100 pc plus growth

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Swiss Beauty Select targets Rs 100 crore as premium beauty arm charts 100 pc plus growth

Swiss Beauty Select targets Rs 100 crore as premium beauty arm charts 100 pc plus growth

Swiss Beauty Select is projected to achieve over 100% growth, aiming for revenues exceeding Rs 70 crore by FY26-27. With a target of reaching Rs 100 crore in FY27-28, the brand emphasizes skincare-infused makeup for evolving consumer needs. Expansion includes increasing its product portfolio by introducing new child SKUs and offline retail outlets. Currently, the company's channel mix is 70% offline and 30% online, transitioning to a 65:35 split.

Swiss Beauty Select , the premium makeup arm of Swiss Beauty , is targeting more than 100 per cent growth this fiscal to cross Rs 70 crore in revenue, as the two-year-old brand enters its third year with plans to hit Rs 100 crore in FY27-28, said Mohit Goyal , co-founder & director, Swiss Beauty. Select, which clocked around Rs 35 crore in FY25-26, is being positioned as the company’s premiumised offering for its increasingly evolved consumer, with skincare-infused, high-performance makeup at the centre of its portfolio. “Select is celebrating its second anniversary, and we are entering its third year. During FY25-26, we did around Rs 35 crore, and now we are projecting to clock more than 100 per cent growth and do revenue of Rs 70 crore plus,” Goyal said. Advt

The company expects Select to contribute around 10 per cent of Swiss Beauty’s targeted Rs 750-800 crore revenue in FY26-27, with the contribution rising to around 15 per cent when Select crosses Rs 100 crore in the following fiscal.


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